Bonefish Grill

Bonefish grill

Bonefish Grill faced a challenge where it was viewed as a restaurant reserved for special occasions due to its higher quality food and slightly elevated price range. To address this, we developed a campaign aimed at encouraging more frequent visits for everyday special occasions. As part of this initiative, I conceived a witty radio campaign emphasizing that any day is the perfect day to dine at Bonefish Grill.

In this radio commercial, I wrote, casted and recorded them