Cloralen Bleach

With so much other bleach brands out there, we were tasked to find a way for this bleach to stand out. CLORALEN®’S NEW CONCENTRATED FORMULA cleans twice as many surfaces and 50% more loads of laundry. And there is no drippage.

So we decided to launch the Bleach like a Boss radio campaign. To show you just how in control of your bleach you could be, so you can avoid any messes, spills or mishaps.