Naked Juice

Amidst the challenges posed by the COVID-19 pandemic, my co-creative director and I faced the task of developing content for our 2020 Naked Juice campaign under the However You Healthy brand initiative, all while avoiding direct references to health. We chose to emphasize product features through tailored digital content for Naked Juice's social media platforms and display banners. My responsibilities encompassed conceptualization, writing each piece, music selection, while helping oversee the shoot and post-production.

We created over 60 pieces of organic and paid content for Facebook, Snapcat Pinterest and IG.