BP with Invigorate®

BP with Invigorate®

BP was launching a new fuel product that helps clean your engine and prevent dirt build-up. Some fuels are designed to prevent dirt buildup. bp gasoline with Invigorate® does this and goes one step further. It also cleans existing dirt deposits left behind from other fuels. That means you get extra benefits like more miles per tank4 and better protection against buildup.

To launch this campaign, I conceptualized the campaign, the TV spots, wrote each spot, casted talent and oversaw editing

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BP with Invigorate® works hard to clean your engine and prevent dirt build-up.